System and method to merge pay-for-performance advertising models
US9202219B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 9, 2005 |
| Grant date | Dec 1, 2015 |
| Priority date | — |
| Expiry date | Mar 25, 2030 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0275
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Methods and apparatuses for merging different types of pay for performance advertisements. In one embodiment, a method includes: determining an indicator of potential revenue for a party from price information of a list of entities, which includes first price information for a first type of advertisements and second price information for a second type of advertisements; and sorting the list of entities based at least partially on the indicator of potential revenue. In one embodiment, a method includes: converting price information for an advertisement of a first type to equivalent price information for a second type of advertisements. In one embodiment, a method includes: determining automatically, based on a call bid amount for a pay per call advertisement, a click bid amount for a pay per click advertisement to provide a phone number of the pay per call advertisement.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.