Methods and apparatuses to provide application programming interface for retrieving pay per call advertisements

US9202220B2 · kind B2 · utility

Assignee

• YELLOWPAGES.COM LLC · US

Inventors

• Scott Faber · San Francisco, US
• Virginia Hong-Jia Yang · Foster City, US
• Ebbe Altberg · Mill Valley, US
• Mark Halstead · Auckland, NZ
• Amit Akhouri · Fremont, US
• Katherine Maureen Slemmer · Oakland, US

Key dates

• Filing date: Nov 27, 2006
• Grant date: Dec 1, 2015
• Expiry date: Jan 2, 2032

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04M15/00
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Methods and apparatuses to provide access to advertisement database through an application programming interface. One embodiment includes receiving a request according to an application program interface over a network connection; and in response to the request, providing at least a portion of an advertisement according to the application programming interface. The advertisement is designed to generate communication leads for a party; and the party is to be charged for the advertisement according to a count of communication leads generated for the party via the advertisement.