Ad matching system and method thereof

US9202248B2 · kind B2 · utility

Assignee

• Rubicon Products, LLC · US

Inventors

• Hongguang Bi · Irvine, US
• Julie Mattern · Hawthorne, US
• Eric K. Jamieson · Farmington, US
• Matt Meyer · Fargo, US
• Duc Chau · San Jose, US

Key dates

• Filing date: Mar 11, 2009
• Grant date: Dec 1, 2015
• Expiry date: Jun 26, 2032

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q40/12
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A system reducing the number of default ads displayed by a user agent thereby maximizing revenue for webpage publishers. To maximize revenue, the system manages multiple ad networks so that webpage publishers can have access to advertisements from the multiple ad networks. Typically, when an ad network serves a default ad, the system queries the next ad network. If the next ad network serves a non-default ad, then the ad is served. Otherwise, the system selects another ad network until either a non-default ad is served or a specific period of time elapses or a maximum number of ad networks have been queried, in which case the default ad is served. Ad networks may be ranked by revenue generation and/or the probability of serving a default ad. Inquiries to ad networks may be biased according to such rankings.