Content overlays in on-demand streaming applications
US9204181B2 · kind B2 · utility
5Cited by
0References
18Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Dec 12, 2008 |
| Grant date | Dec 1, 2015 |
| Priority date | — |
| Expiry date | Oct 6, 2032 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/478
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A personalized content overlay is generated and sent for display to a subscriber. The content overlay may be generated in response to a request by the subscriber, such as a request to watch a program. The content overlay can include personalized information tailored to the subscriber based on subscriber information. The content overlay can also include information obtained from a third party, such as an advertiser, that has a preexisting relationship with the subscriber. The content overlay can include one or more triggers that, when activated by the subscriber, enable interactivity between the subscriber and a third party.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.