Generating content for promotional messages based on distance

US9208512B1 · kind B1 · utility

Assignee

• Google LLC · US

Inventors

• Surojit Chatterjee · Fremont, US
• Terry Van Belle · Santa Clara, US
• Anshul Kothari · Cupertino, US
• Jian Zhou · Fremont, US
• Paul Feng · Hayward, US
• Ravi Jain · Palo Alto, US
• Nandita Narasimha Prabhu · Mountain View, US
• Yun Huang · Mountain View, US

Key dates

• Filing date: Mar 8, 2013
• Grant date: Dec 8, 2015
• Expiry date: Mar 8, 2033

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0261
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Apparatus and method for transferring promotional messages to a mobile communication device. A promotional message is generated for display on a mobile communication device. The promotional message is associated with an entity having a physical location. The promotional message has a plurality of different types of content each associated with a different distance between the mobile communication device and a physical location of the entity. The generated promotional message is thereafter stored in a memory. A controller selects and transfers the promotional message to the mobile communication device responsive to a detected distance between the mobile communication device and the physical location. The transferred promotional message displays, on the device, a selected one of the different types of content corresponding to the detected distance.