System for and method of generating advertising inventory by marketers sharing content with others
US9208517B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Aug 16, 2011 |
| Grant date | Dec 8, 2015 |
| Priority date | — |
| Expiry date | May 13, 2033 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/02
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A system and method of generating advertising inventory by marketers sharing content with others via a social network or other electronic communication across a network. This embodiment may include allowing one or more content providers, such as a publisher, to provide links to content items, such as articles, news stories, videos, etc. The content items may be provided directly by the content provider or by a clearinghouse entity or other intermediary. A subscriber, such as an advertiser or marketer, may then search for relevant content items from one or more content providers. The subscriber may provide ancillary content, such as an advertisement or other electronic content, for association with the selected content item. Thus, when the subscriber shares a URL identifying the selected content item, such as an article, via a social network, the URL may be encoded with a unique identifier identifying the subscriber. When the URL is clicked by a user, an ad server on the publisher's side may recognize the unique identifier and display the content item with the ancillary content provided by the subscriber.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.