Advertising in desktop searches
US9213712B1 · kind B1 · utility
Assignee
Inventor
Key dates
| Filing date | Jun 24, 2013 |
| Grant date | Dec 15, 2015 |
| Priority date | — |
| Expiry date | Jan 24, 2034 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0251
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
In one aspect, a system receives an executable file that includes one or more advertisements and instructions. The system stores the executable file, including the advertisements, on a storage device. The system receives an input to search the storage device using a search facility separate from the executable file. The system generates search results responsive to the input using the search facility. The system executes the instructions included in the executable file to insert at least one advertisement included in the executable file into the search results. The system presents the search results, including the at least one inserted advertisement, to a user.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.