Content item selection based on presentation context
US9213749B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 15, 2013 |
| Grant date | Dec 15, 2015 |
| Priority date | — |
| Expiry date | Feb 21, 2034 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/951
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Methods, systems, and apparatus for selecting content items based on presentation context are presented. In one aspect, a method includes for each of a plurality of content item slots of a resource: obtaining first performance data based on a performance of content items that were presented in a navigational context in the content item slot; obtaining second performance data based on a performance of content items that were presented in a non-navigational context in the content item slot; determining, from the first and second performance data, a navigational performance adjustment factor for the content item slot, the navigational performance adjustment factor indicating, for the content item slot, a performance of content items presented in the navigational context relative to a performance of content items presented in the non-navigational context.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.