System and method for brand monitoring and trend analysis based on deep-content-classification
US9218606B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Apr 30, 2013 |
| Grant date | Dec 22, 2015 |
| Priority date | — |
| Expiry date | Nov 29, 2033 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/8106
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A system and method for monitoring a brand sentiment through a plurality of different web sources are provided. The method comprises receiving a request to monitor a brand; searching the plurality of web sources for multimedia content elements related to the brand; generating at least one signature for each multimedia content element determined to be related to the brand, wherein each of the at least one generated signatures represents a concept; and correlating the concepts respective of the generated signatures to determine a context of the multimedia content elements determined to be related to the brand, wherein the context is the brand sentiment.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.