Stateless cookie operations server
US9219787B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 26, 2014 |
| Grant date | Dec 22, 2015 |
| Priority date | — |
| Expiry date | Nov 26, 2034 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/146
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A stateless cookie operations server machine can provide real-time, actionable, user-specific tracking abilities in the collection of impressions and user interactions with a company's digital properties. The client-side code (e.g., in a web browser) may load an image element configured with parameters and a hyperlink (e.g., URL) that causes name-value pairs to be sent as parameters, along with a cookie data file, to a remote server. The remote server may process the parameters and perform operations based on both the value and the name of the name-value pairs. Mathematical and/or other operations may be performed on the parameters and the results saved into the appropriate cookie data file. The server sends the update cookie data file and any requested content (e.g., a transparent image pixel, or other information) back to the client-side device. As a result, the client-side application may use the information in the updated cookie data file to perform one or more web analytics and personalization functions on a real-time, user-specific, actionable basis.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.