Sponsored search queries on online social networks
US9223838B2 · kind B2 · utility
2Cited by
23References
20Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Oct 11, 2013 |
| Grant date | Dec 29, 2015 |
| Priority date | — |
| Expiry date | Feb 5, 2034 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
In one embodiment, a method includes accessing a social graph that includes a plurality of nodes and edges, identifying a node corresponding to an advertiser, generating a plurality of structured queries, where each structured query comprises reference to nodes and edges of the social graph, and where at least one structured query is a sponsored query comprising a reference to the identified node and one or more edges that are connected to the identified node, and sending one or more of the structured queries to a user for display, where at least one of the sent structured queries is a sponsored query.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.