Decoration of search results by third-party content providers
US9223870B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 30, 2012 |
| Grant date | Dec 29, 2015 |
| Priority date | — |
| Expiry date | Feb 2, 2033 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/951
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
An ecosystem that enables content providers to decorate search results with interactive content. The searching user can then interact with the content and view the content without leaving the search results page. The content provider sends content and metadata to a content enrichment enabler that transforms the content into an enriched content, and receives back from the enrichment enabler a location identifier which includes information that identifies the provider and the location of the enriched content. The content provider then embeds the identifier in each of the content provider webpages for which such content has been produced. The identifier is indexed by a search engine to identify the interactive content and source thereof for surfacing on a search results page. The search result is decorated with an indicator that the user recognizes as the availability of the enriched content, and uses to access the content via the web page.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.