Systems, methods, and articles of manufacture to measure online audiences

US9224094B2 · kind B2 · utility

Assignee

• The Nielsen Company (US), LLC · US

Inventors

• James R. Oliver · Redwood City, US
• Herbert F. Stackhouse · San Francisco, US
• Peter Campbell Doe · Ridgewood, US
• Qian-Yu Tang · Milpitas, US
• Michelle Ha · San Jose, US

Key dates

• Filing date: Jan 25, 2013
• Grant date: Dec 29, 2015
• Expiry date: Jan 25, 2033

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04L43/0876
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Methods and apparatus to monitor media content at a content display site are described. An example method includes obtaining panelist data corresponding to a plurality of panelists accessing web pages at measured locations, classifying the panelist data according to demographic information of the panelists, generating a virtual panel based on an estimate of web page access at unmeasured locations, and classifying page view data associated with the unmeasured locations based on data corresponding to the virtual panel.