Targeted advertising
US9241200B2 · kind B2 · utility
5Cited by
2References
22Claims
0Family size
Assignee
Inventor
Key dates
| Filing date | Oct 11, 2011 |
| Grant date | Jan 19, 2016 |
| Priority date | — |
| Expiry date | Dec 6, 2031 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/84
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A distribution system of programs and ads includes transmitting one or more ad channels to user devices. An ad channel includes ads and ratings that indicate a likelihood of interest of a user for an ad. The ratings are calculated based on ad profiles and user profiles. A user device selects ads to play during an ad insertion period of a program based on the rating.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.