Predictive video advertising effectiveness analysis
US9245280B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Aug 2, 2013 |
| Grant date | Jan 26, 2016 |
| Priority date | — |
| Expiry date | Aug 2, 2033 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0251
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Effectiveness of video content is predicted using an automated or semi-automated analysis process operating on a computer. Video content is analyzed using image and audio data processing to assign a collection of attributes to a video ad. The collection of attributes is correlated to a historical effectiveness (e.g., click-thru rate) of past video ads in the same or similar attribute space to obtain predicted ad effectiveness. Differences between the collection of attributes and historical attribute spaces of greater effectiveness may also be determined and reported in the form of suggestions for improving the effectiveness of the ad.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.