Apparatus and method for model-based social analytics

US9251530B1 · kind B1 · utility

Assignee

• SPRINKLR, INC.

Inventors

• Jeffrey Dachis · Austin, US
• Erik Lee Huddleston · Austin, US
• Brian Huddleston · Wylie, US
• Steven Michael Vaughan · Austin, US
• Roger Louis Cauvin · Austin, US
• John Joseph De Oliveira · Austin, US
• William Lance Eason · Austin, US
• Jeremy Hanna · Austin, US
• Shannon Hardt · Keller, US
• Bryan Horne · Austin, US
• Brandon Kearby · Austin, US
• Clinton Frederick Miller · Austin, US
• Jacob A. Perkins · Los Gatos, US
• Timothy Joseph Potter · Austin, US
• Ramon Renteria · Austin, US
• Jason Westigard, II · Austin, US
• David Chi-Fine Yu · Austin, US

Key dates

• Filing date: Aug 31, 2012
• Grant date: Feb 2, 2016
• Expiry date: Dec 5, 2033

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/02
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A model based social analytic system collects social signals from social network accounts for different companies and constituents. The social signals can be used to benchmark social network performance for different contextual dimensions, such as industries, companies, brands, etc. Conversations may be identified in the signals and the types of constituents participating in the conversations may be identified. Analytics can then be determined for the contextual dimensions based on the related conversations and the types of constituents participating in the conversations.