Independent multi-panel display with cross-panel interactivity
US9253513B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 8, 2014 |
| Grant date | Feb 2, 2016 |
| Priority date | — |
| Expiry date | Sep 8, 2034 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/812
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Improved operation of a content presentation device is achieved by one application, presenting content to users, automatically identifying an independent second application, available on the content presentation device, based on remotely-sourced information, and invoking that second application based on explicit or implicit user input. Bidirectional notifications are enabled between the two applications whereby activity within one application can affect the other. The first application displays an advertisement and can also, based on metadata received with the advertisement, identify the second application and invoke it, based upon explicit or implicit user action, such that both are simultaneously visible in separate content display areas on a physical display device. User interaction with the second application is independent of the display of the corresponding advertisement by the first application. The bidirectional notifications enable the second application to integrate with, respond to, or extend, content being presented by the first application.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.