Using second screen devices to augment media engagement metrics
US9258606B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Jul 31, 2014 |
| Grant date | Feb 9, 2016 |
| Priority date | — |
| Expiry date | Jul 31, 2034 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/8186
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for using second screen devices to augment media engagement metrics. In one aspect, a method includes accessing user activity data describing user activities performed by a user on a first user device during a first time period, and accessing data describing presentation of one or more content items during the first time period on second user devices. For the first user device, determining based on the user activity data, for each of a plurality of second time periods that are sub-periods of the first time period, a first level of user engagement with the first user device, and determining, based on the user activity data, for each second time period that is a sub-period of the first time period, a second level of user engagement with the one or more content items presented.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.