Correlating web page visits and conversions with external references
US9262770B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 6, 2014 |
| Grant date | Feb 16, 2016 |
| Priority date | — |
| Expiry date | Mar 6, 2034 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0601
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Particular embodiments comprise a method for estimating the value of an organic marketing campaign. A computing device receives an identification of one or more entry pages associated with a website, as well as one or more keywords related to the entry pages. The computing device may determine conversion data, wherein the conversion data is based on traffic information identifying visits to at least one of the entry pages, and wherein the visits comprise organic referrals from a search engine. Using the keywords, the computing device may retrieve organic search results from the search engine, and then analyze the organic search results to determine rank positions of the entry pages. Finally, the computing device may identify a correlation between the rank positions of the entry pages, the conversion data, and the keywords.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.