Patent · US Active

Media content based advertising survey platform methods

US9264764B2 · kind B2 · utility

8Cited by

64References

21Claims

0Family size

Inventors

Manish Bhatia · Bengaluru, IN
Michael Scott Saxon · Westfield, US
Nigel Stephen Pratt · Los Altos, US
Pyeush Gurha · Mountain View, US

Key dates

Filing date	Dec 30, 2011
Grant date	Feb 16, 2016
Priority date	—
Expiry date	Dec 30, 2031

Classification

Technology area (CPC H)Electricity
CPC primaryH04N21/8586
WIPO fieldAudio-visual technology
WIPO sectorElectrical engineering

Abstract

The MEDIA CONTENT BASED ADVERTISING SURVEY PLATFORM METHODS (“AD-SURVEY”) transforms user advertisement exposure data via AD-SURVEY components, into ad effects data including user responses to survey questions. A method is disclosed, comprising: obtaining TV program schedule listing data including a plurality of ad tags at a server; providing the obtained TV program schedule listing data to a user mobile device, receiving a user media program selection message from the user mobile device; retrieving an ad tag associated with the user selected media program from the TV program schedule listing data; extracting key terms from the ad tags based by parsing ad contents; querying a survey question list based on the extracted key terms; generating and sending a survey question from the query to the user mobile device; and obtaining a user reaction to the survey question.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.