System and method for associating individual household members with television programs viewed
US9277275B1 · kind B1 · utility
Assignee
Inventor
Key dates
| Filing date | Jun 30, 2011 |
| Grant date | Mar 1, 2016 |
| Priority date | — |
| Expiry date | Jun 30, 2031 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/4661
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A method executes at a server system with one or more processors and memory. The server receives demographic information for a plurality of household members. The demographic information includes at least age and gender. The server receives television viewing information for the household. The server identifies one or more television viewing sessions from the television viewing information and selects one of the television viewing sessions. The server identifies one or more television programs tuned during the selected televisions viewing session and accesses demographic skew data for at least a subset of the television programs tuned. The demographic skew data for a television program identifies fractions of viewers of the television program from predefined demographic segments. The server associates a household member with the television viewing session at least in part by correlating the demographic skew data of the television programs tuned with the demographic information of the first household member.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.