Delivering content based on physical object characteristics
US9280776B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jan 5, 2007 |
| Grant date | Mar 8, 2016 |
| Priority date | — |
| Expiry date | Aug 21, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0273
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
The present invention extends to methods, systems, and computer program products for delivering content based on physical object characteristics. When a physical object is detected within a specified proximity of a component of a computer system, the computer system submits an accessed object identifier for the physical object to a content portal. The content portal identifies content and corresponding layout information for the computer system by at least determining the commonality between object keywords for the physical object and target keywords for content providers and determining content placement priorities corresponding to content providers. The content portal sends the content and layout information to the computer system. The computer system filters a subset of content from the received and presents the filtered subset of content on a presentation surface in accordance with corresponding layout information.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.