Method and apparatus for using viewership activity data to customize a user interface
US9288536B2 · kind B2 · utility
0Cited by
1References
20Claims
0Family size
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Key dates
| Filing date | Jun 26, 2013 |
| Grant date | Mar 15, 2016 |
| Priority date | — |
| Expiry date | May 15, 2034 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/812
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A method (300) and system (100,200) for customizing a user interface (122) on a display or consumption device (121) is provided. In one embodiment, the method includes delivering, with a control circuit (210), an advertisement (114) to a plurality of client devices (106,107,108). A channel collector device 113 can then capture viewership activity data (116,117,118) occurring during playout of the advertisement. The method then modifies a presentation characteristic of the user interface by presenting a playback (501) comprising both the advertisement and at least some of the viewership activity data in synchrony.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.