Patent · US Active

Audience duplication for parent-child resource pairs

US9292856B1 · kind B1 · utility

6Cited by
0References
21Claims
0Family size

Assignee

Inventors

Key dates

Filing dateApr 25, 2012
Grant dateMar 22, 2016
Priority date
Expiry dateMar 26, 2034

Classification

  • Technology area (CPC G)Physics
  • CPC primaryG06Q10/06
  • WIPO fieldIT methods for management
  • WIPO sectorElectrical engineering

Abstract

A combined reach can be determined for multiple resources. Usage data, including audience duplication data, is used to generate audience duplication measurements for pairs of the resources. A child-resource pair is identified, and the audience duplication measurement for that resource pair is modified. The modified measurement is used to determine a combined reach for the multiple resources. A report is also generated based on the combined reach.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.