System and method for estimating potential unique online users an advertisement can reach
US9299085B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 27, 2011 |
| Grant date | Mar 29, 2016 |
| Priority date | — |
| Expiry date | Sep 27, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0275
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Methods, systems, and computer programs encoded on a computer storage medium include receiving, from an advertiser, advertisement criteria associated with an advertisement, the advertisement criteria comprising a first set of criteria and a budget and/or a bid, the advertisement criteria to be used in advertisement auctions for which the advertisement is to be considered for display to users performing online actions; determining a number of users for whom the advertisement was a candidate to be shown based on the first set of criteria associated with the advertisement, but to whom the advertisement was not shown based on the budget and/or bid of the advertisement during a particular period of time; and providing, in a report, information relating to the number of users.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.