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US9305098B1 · kind B1 · utility

Assignee

• SUPERMEDIA LLC · US

Inventors

• Mitchell Willingham · Flower Mound, US
• Jason Ward · Irving, US
• James D. Price · Felton, GB
• Nelson Petershiem · Flower Mound, US
• Kendra Lee Vander Kamp · Hurst, US
• Andria Lewis · Fort Worth, US
• Alexander Shulman · Newton, US
• Venkatesh Raju · Richardson, US
• Xiao Han · Lo Wu, CN
• Ahmad Mortazavi · Sudbury, US
• Janarthanan Navaneethan · Billerica, US
• Yanlin Liu · Hangzhou City, CN
• Sivakumar Chinnasamy · Billerica, US
• Mark C. Randall · Waltham, US

Key dates

• Filing date: Dec 17, 2009
• Grant date: Apr 5, 2016
• Expiry date: Feb 2, 2034

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0249
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

An advertiser budget is retrieved from a data store. A set of traffic sources associated with the advertiser budget are identified. An allocated budget for the set of traffic sources is generated by allocating at least part of the advertiser budget to the set of traffic sources. At least one advertisement is delivered via a traffic source of the set of traffic sources based at least in part on the allocated budget.