System and method for aggregating analytics data
US9305105B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | May 25, 2010 |
| Grant date | Apr 5, 2016 |
| Priority date | — |
| Expiry date | Dec 7, 2033 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A method and system for aggregating analytics data is discussed. The system differentiates between analytics data that is context sensitive and therefore cannot be reliably updated incrementally (e.g., unique page views, time on site, etc.) and analytics data that is not context sensitive. The system aggregates the context insensitive metrics and dimensions incrementally, while aggregating the context sensitive metrics and dimensions after a specified time duration, such as at the end of the day. It is estimated that less than 10% of all metrics and dimensions are context sensitive. In this way, the aggregator server 160 is able to improve the freshness of more than 90% of the analytics data (represented by the context insensitive metrics and dimensions) to a shorter period of time than the prior art. Further, this reduces the possibility of over-counting metrics.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.