Patent · US Active

Systems and methods for reducing accuracy of web bugs

US9305179B2 · kind B2 · utility

0Cited by

1References

20Claims

0Family size

Assignee

Google LLC · US

Inventors

Daniel Weis · Fremont, US
Thompson Alexander Ivor Gawley · Palo Alto, US

Key dates

Filing date	Jul 24, 2014
Grant date	Apr 5, 2016
Priority date	—
Expiry date	Oct 3, 2034

Classification

Technology area (CPC H)Electricity
CPC primaryH04L67/10
WIPO fieldDigital communication
WIPO sectorElectrical engineering

Abstract

Systems and methods for reducing accuracy of web bugs are disclosed. In some implementations, a method includes, at a computing device, identifying an incoming electronic message addressed to an intended recipient. The incoming electronic message includes a plurality of content items provided by a content provider. The method also includes, before the intended recipient reviews the incoming electronic message, reducing accuracy of user activity tracking by the content provider, by: requesting on a modeled temporal basis, a download of a first media content item in the plurality of media content items. In some implementations, the first media content item is invisible to the intended recipient.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.