Content player with transference reader

US9305515B2 · kind B2 · utility

Assignee

• Disney Enterprises, Inc. · US

Inventors

• Alex Chen · Gunzenhausen, DE
• Evan Acosta · La Cañada Flintridge, US
• Edward C. Drake · Santa Clarita, US
• Mark Arana · Calabasas, US

Key dates

• Filing date: Jul 17, 2013
• Grant date: Apr 5, 2016
• Expiry date: Oct 28, 2033

Classification

• Technology area (CPC G): Physics
• CPC primary: G09G2370/16
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A first proximity-based device at a content player receives content modification data from a second proximity-based device within a product and/or a product package when the product or product package is placed within a proximity to the first proximity-based device. A processor at the content player performs modified playback of media content based on the content modification data.