Filtering notifications from a third party application to a user of a social networking system based on an action of the user
US9306888B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 15, 2013 |
| Grant date | Apr 5, 2016 |
| Priority date | — |
| Expiry date | May 18, 2033 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L51/52
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A method for filtering a notification being provided from an application to a user of a social networking system based on an action of the user is described. The method starts by receiving the notification from the application to the user. If the notification is a first notification sent from the application to the user, the notification is displayed to the user with (i) a prompting message that includes a selectable opt in image, and (ii) a selectable opt out image. The prompting message includes a request to opt in to receiving notifications from the application. If the notification is not the first notification sent from the application to the user, the method determines whether to display the notification to the user by determining whether the user previously opted in to notifications from the application and whether click-through rate (CTR) of notifications from the application is greater than CTR threshold.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.