Systems and methods of selecting content based on aggregate entity co-occurrence
US9311414B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 14, 2013 |
| Grant date | Apr 12, 2016 |
| Priority date | — |
| Expiry date | Apr 18, 2034 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/2457
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
The present disclosure relates to systems and methods for refining content selection criteria to facilitate content selection via a computer network. In some embodiments, a tool identifies a first entity used to select content of a first content provider. The first entity can correspond to a canonical stable identifier in a database. The tool can identify a plurality of sets of entities that each comprise the first entity and an additional entity different from the first entity. Each of the plurality of sets of entities can be associated with content of a corresponding content provider. The tool can determine a performance metric for the additional entity. The tool can compare the performance metric with a performance threshold. The tool can associate the additional entity with the content of the first content provider based on the comparison.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.