System and method for advertising distribution through mobile social gaming
US9314697B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 30, 2013 |
| Grant date | Apr 19, 2016 |
| Priority date | — |
| Expiry date | Jul 5, 2034 |
Classification
- Technology area (CPC A)Human Necessities
- CPC primaryA63F2300/51
- WIPO fieldFurniture, games
- WIPO sectorOther fields
Abstract
A system and method is disclosed for advertising through a social network by immersion of participants in a sponsored game. A game application for the sponsored game is developed on a server and deployed on consumer devices connected to the server. The game application operating on a consumer device, such as a smart phone, utilizes onboard GPS and camera subsystems to carry out and facilitate the game functions. A dashboard is provided for designing the game around an advertising campaign. The game application is syndicated and shared through a consumer's social network. The game is tracked by the server. Game information and rewards are delivered to participants during and after the game. In one aspect, the game involves a participant gathering digital permits prior to and during the game which are used to tag other participants. Rewards are delivered as redeemable coupons based on identifying graphical landmarks at sponsor locations.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.