Building a social graph with sharing activity between users of the open web and inferring interest of a node based on edges between first-degree and second-degree nodes
US9317610B2 · kind B2 · utility
10Cited by
6References
20Claims
0Family size
Assignee
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Key dates
| Filing date | Jan 14, 2014 |
| Grant date | Apr 19, 2016 |
| Priority date | — |
| Expiry date | Aug 20, 2034 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/565
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A social graph is built which includes interactions, sharing activity, and connections between the users of the open Web and can be used to improve ad targeting and content personalization. Sharing activity between two users will affect ads or content that both users will be presented while surfing the Web. This sharing activity includes sending of links, sending of videos, sending of files, cutting and pasting of content, sending text messages, and sending of e-mails. Interest of a node can be inferred based on edges between first-degree and second-degree nodes.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.