Identifying consumer segments using a social networking system
US9317869B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jul 19, 2012 |
| Grant date | Apr 19, 2016 |
| Priority date | — |
| Expiry date | Jun 9, 2033 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q50/01
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Content posted to a brand page is associated with one or more tags defined by an entity associated with the brand page. Tags associated with content with which the user interacts are identified. As users of a social networking system interact with the content, the tags allow identification of user interests based on interaction with content items. Interactions with the tagged content allow the entity to use the tags to infer content in which different users have an interest. Because the tags are defined by the entity, distribution lists of users interested in content, such as content associated with business segments, may be created by the entity. The entity may also correlate user interests to aspects of user profiles, thereby developing an understanding of its consumers.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.