Promoting content in a real-time messaging platform
US9319359B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 14, 2014 |
| Grant date | Apr 19, 2016 |
| Priority date | — |
| Expiry date | Mar 14, 2034 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q10/109
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A real-time messaging platform and method are disclosed which can be used to promote content in the messaging platform. In one embodiment, the promotion system is disclosed which performs initial candidate selection so as to narrow down the set of candidate promotions before applying more expensive processing. The candidate selection takes advantage of the connection graph information associated with accounts in the messaging platform to identify targeted accounts. In another embodiment, the promotion system uses a prediction model to predict a user's engagement with the promotion and utilizes the prediction to assist in ranking the candidate promotions. Promotions can be assigned metrics based, for example, on a weighted combination of user engagement rates, decayed with time to reflect an intuition that recent interactions by one or more users with the promotion will have a greater impact than older interactions with the promotion.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.