Systems and methods for selecting an accounting technique for interactions with electronic content
US9319451B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jul 15, 2013 |
| Grant date | Apr 19, 2016 |
| Priority date | — |
| Expiry date | Jun 12, 2034 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/141
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A method for selecting an accounting technique for recording interactions with electronic content includes receiving a request for a content item from a user device, selecting a content item in response to the request, and configuring the content item to cause the user device to store a ping identifier in a local memory of the user device. The method further includes distributing the content item to the user device. The distributed content item includes a hyperlink having a ping attribute which causes the user device to send a ping request to one or more servers. The method further includes receiving the ping identifier from the user device, determining whether the ping request was received at the one or more servers, and selecting a ping-based accounting technique or a redirect-based accounting technique based on a result of the determination.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.