Personalising content provided to a user
US9323849B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 16, 2011 |
| Grant date | Apr 26, 2016 |
| Priority date | — |
| Expiry date | Dec 7, 2033 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/9535
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Content such as user interface items provided to a user during a session of an interactive application is personalized. One or more environmental context attribute values for the session are determined. Responsive to a request for content, for at least one item of the content, each of the environmental context attribute values are mapped to respective values indicating a users level of interest in the item for the environmental context attribute values. Content is retrieved from a content database and the content is personalized as a function of the users level of interest in the item for the environmental context attribute values before being returned to the application.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.