Ad skip feature for characterizing advertisement effectiveness
US9324094B1 · kind B1 · utility
8Cited by
4References
21Claims
0Family size
Assignee
Inventor
Key dates
| Filing date | Jun 17, 2013 |
| Grant date | Apr 26, 2016 |
| Priority date | — |
| Expiry date | Mar 25, 2034 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N7/025
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for characterizing effectiveness of online advertisements inserted into media streams based at least in part on monitoring events indicative of an audience skipping ad streams inserted into the media streams. The methods and systems described in this specification enable tracking the number of impressions prior to detecting events indicative of interest or disinterest for ad streams inserted into a media stream.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.