Methods and apparatus to collect audience information associated with a media presentation
US9326034B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 7, 2013 |
| Grant date | Apr 26, 2016 |
| Priority date | — |
| Expiry date | Oct 7, 2033 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/442
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Methods and apparatus to collect audience information associated with a media presentation are described herein. An example method includes detecting, at a base meter located in proximity to a media presentation device, registration information from a portable metering device within proximity of the base meter, the registration information identifying a user associated with the portable metering device. A content identifier associated with media presented by the media presentation device is determined. A polling query is sent to the portable metering device for presentation to the user. A response to the polling query, the registration information, and the content identifier are communicated to a data collection facility.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.