System, method and computer readable medium for determining attention areas of a web page
US9330395B2 · kind B2 · utility
46Cited by
2References
18Claims
0Family size
Assignee
Inventor
Key dates
| Filing date | May 5, 2009 |
| Grant date | May 3, 2016 |
| Priority date | — |
| Expiry date | May 5, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
During an interaction with a web page, user interface events are recorded and augmented with page layout data from the document object model. An event stream is formed with the page layout data and communicated to an event server. The event server processes the event stream to determine a location at which the events were generated and determines attention data for each event stream that indicates where a user's attention was directed during an interaction. The attention data for a plurality of event streams is aggregated to determine common or popular areas of interest of the web page.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.