Method and system for creating a predictive model for targeting webpage to a surfer
US9336487B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Jun 24, 2014 |
| Grant date | May 10, 2016 |
| Priority date | — |
| Expiry date | Aug 21, 2034 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0251
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
System, methods, and computer-program products include receiving requests for a web page, retrieving predictive information related to the requests, and determining one or more predictive factors for an object presented with the web page, the one or more predictive factors being determined using the retrieved predictive information. The systems, methods, and computer-program products further include generating a plurality of predictive models for the object using the one or more predictive factors, determining a score for each predictive model, selecting a group of predictive models from the plurality of predictive models using the score of each predictive model in the group, and generating a representative predictive model for the object using the group of predictive models, the representative predictive model being associated with the object.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.