System and method for managing a messaging campaign within an enterprise
US9338121B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Jun 6, 2011 |
| Grant date | May 10, 2016 |
| Priority date | — |
| Expiry date | Nov 5, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0251
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method and system for managing a messaging campaign within an enterprise are disclosed. Such a method includes generating with a server a user interface, the interface being configured to allow a user to select a recipient list based upon one or more contextual attributes stored in a database, wherein the contextual attributes are based upon the interaction of one or more recipients with external systems. The method also includes selecting a recipient list using the user interface based upon a set of contextual attributes, generating electronic messages within a message campaign, and sending the electronic messages to recipients on the recipient list.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.