Inserting ad elements
US9338506B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Jun 27, 2014 |
| Grant date | May 10, 2016 |
| Priority date | — |
| Expiry date | Jun 27, 2034 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/8133
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Systems and methods are provided for presenting ad content with electronic content. In one implementation a method is provided that includes receiving, from a user device, a request that identifies a segment of electronic content, and selecting a set of ad metadata for the identified segment of electronic content, the selected set of ad metadata including information defining how ad content is to be presented. The method also includes selecting a set of content metadata for the identified segment of electronic content, the selected set of content metadata including information related to presenting the segment of electronic content, and instructing the user device to generate a presentation based on the selected set of ad metadata and the selected set of content metadata, the presentation including the segment of electronic content and at least one ad content element.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.