Overwriting existing media content with viewer-specific advertisements
US9338521B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Feb 22, 2013 |
| Grant date | May 10, 2016 |
| Priority date | — |
| Expiry date | Jan 31, 2034 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/8456
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Embodiments are directed to pacing on-demand linear advertisement entries to appear as being live entries, to generating a sequential segment map from a parallel playlist and to consolidating linear ad and main content portions into a single linear chunklist. In one embodiment, a computer system receives video content updates for a portion of live video programming, and generates a parallel playlist with parallel playlist entries that identify a presentation that is to be played. The computer system then generates a sequential segment map from the parallel playlist that identifies which parallel playlist entry is to be played, monitors a live position for new media, determines that an on-demand linear advertisement is to be played at the live position, and appends on-demand linear advertisement chunks to a chunklist to replace the main content chunks and play the on-demand linear advertisement entries in a pseudo-live format as if they were live.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.