Context-switching taxonomy for mobile advertisement
US9342842B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Apr 1, 2013 |
| Grant date | May 17, 2016 |
| Priority date | — |
| Expiry date | Feb 19, 2034 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Systems, methods, and non-transitory computer-readable storage media for mobile advertisement based on a context-switching context taxonomy. The system collects usage data associated with a device. Based on the usage data, the system determines a switching context channel and a switching context trend, wherein the switching context channel defines a user's movement through channel classifications, and wherein the switching context trend defines the user's activity over a period of time. Next, the system generates a classification model based on the switching context channel and the switching context trend. The system then books a campaign of invitational content based on the classification model.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.