Timer-based ad placement in content retrieval applications

US9355413B2 · kind B2 · utility

Assignee

• International Business Machines Corporation · US

Inventors

• Charbel S. Alwan · Morrisville, US
• Fernando Barsoba · Durham, US
• David T. Britt · Greensboro, US
• Jason P. Hawrysz · Durham, US

Key dates

• Filing date: Sep 30, 2011
• Grant date: May 31, 2016
• Expiry date: Mar 15, 2032

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0272
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Techniques are described for incorporating advertisements into content in a content retrieval application. Embodiments receive a request to view content retrieved from source content containing one or more advertisements. In response to receiving the request, a timer is initiated. The timer is configured to expire after a period of time has elapsed. Embodiments determining whether to display any of the one or more advertisements, based upon whether the timer has expired.