Providing content recommendation to users on a site

US9355415B2 · kind B2 · utility

Assignee

• Google LLC · US

Inventors

• Mario Ventura Anima · Sunnyvale, US
• Ralph Jacob Cressman · San Francisco, US
• Mikhail Dhruv · Palo Alto, US
• Kevin M. Ferguson · Beaverton, US
• Umanka Hebbar Karkada · Mountain View, US
• Jeremy Lazarus · San Francisco, US
• Benson Luk · San Francisco, US

Key dates

• Filing date: Nov 4, 2013
• Grant date: May 31, 2016
• Expiry date: Jun 13, 2034

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04L51/02
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

The disclosure includes a system and method for providing content recommendation to users on a site. The system includes a processor and a memory storing instructions that, when executed, cause the system to: receive data describing a page on a site visited by a first user; query one or more sources to retrieve one or more candidate items for the first user; determine one or more source types related to the one or more candidate items; determine one or more scores for the one or more candidate items based on an interest profile and the one or more source types; rank the one or more candidate items; determine that an invitation trigger event causing a presentation of an invitation state occurs; determine that a recommendation trigger event causing a presentation of a recommendation state occurs during the invitation state; and provide a recommendation state to the first user.