Generating ad insertion metadata at program file load time
US9357175B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 1, 2005 |
| Grant date | May 31, 2016 |
| Priority date | — |
| Expiry date | Dec 6, 2031 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04H60/73
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A method includes submitting one or more digital video program files for storage on behalf of one or more video servers; the act of submitting the video program files triggering logic to scan the program files to identify information about location and duration of ad breaks; storing the video program files and information about the location and duration of the ad breaks in a database external to the video program files in a manner that associates the video program files with corresponding information about the location and duration of the ad breaks, and in a manner that provides the video servers with access to both the video program files and information about the location and duration of the ad breaks; and removing the ad breaks from the video program files prior to streaming the video program files.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.