Managing and monitoring digital advertising
US9361631B2 · kind B2 · utility
15Cited by
2References
15Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Dec 17, 2010 |
| Grant date | Jun 7, 2016 |
| Priority date | — |
| Expiry date | Sep 9, 2032 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A computerized system and techniques facilitate the monitoring and management of online behaviorally-targeted advertising. In certain embodiments, electronic notifications related to advertising practices of members of an online advertising ecosystem are presented to users based on the discovery of elements of online content aimed at delivering targeted advertising messages to viewers of the content.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.