Methods and systems for forecasting and measurement of media viewership using a combination of data sets
US9363557B2 · kind B2 · utility
6Cited by
12References
18Claims
0Family size
Assignee
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Key dates
| Filing date | Oct 15, 2012 |
| Grant date | Jun 7, 2016 |
| Priority date | — |
| Expiry date | Oct 15, 2032 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/4662
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Future media viewership is forecast based on time ordered analysis of historical viewership information from an individual or combination of a plurality of data sets. Forecast models having coefficients derived from comparisons of time series representations of data sets across a plurality of time periods and data sources join together disparate data sets. Individual data sets from disparate data sources may be compared to identify possible untrustworthy data or data that requires further investigation. Organizing viewership information in a time series allows for imputing missing data in a respective data set.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.